Shop, celebrate and gift local across the 956.
One guide for Valley boutiques, artisans, printers and kitchens — plus the events they host and the deals they run.
Browse by category
Featured RGV shops this week
Browse all
Local jobs hiring now
Valley events & local happenings
Garage sales & weekend finds
Map every garage sale, pop-up market and sidewalk sale across the 956 and get a reminder the morning it goes live.
Browse garage salesShop local by city
City guides to local businesses, events and deals across the 956.
Create your 956 PALM profile
Tell us what you love about the RGV. We will match you to local deals, events, listings and causes — and only notify you about what you picked.
Save shops & agents
Bookmark your favorite RGV businesses and realtors.
Alerts you actually want
Pick the topics you care about and hear first.
Local deals & coupons
Exclusive promo codes from Valley shops.
RSVP to events & sales
Garage-sale reminders, open houses and local happenings.
What do you want to hear about?
Select all that apply — you can change this later.
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Valley feed
Photos, sales and news posted by neighbors and local shops.
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How 956 PALM works for Rio Grande Valley shoppers and small businesses
956 PALM is a free local shopping directory and event feed for the Rio Grande Valley. Shoppers discover independent businesses, deals and community events from McAllen to Brownsville, and merchants get a searchable storefront with click-to-call, directions, coupons, events and advertising from $0/month.
For shoppers
Search RGV shops by city, ZIP or keyword
Browse boutiques, artisans, printers, food trucks and restaurants across the 956 — filtered by category, city or what's open near you.
Claim local coupons and daily deals
Redeem promo codes straight from your phone at participating Valley shops. No membership, no fees, no big-box middleman.
Follow Valley events and pop-ups
Track night markets, sidewalk sales and workshops happening across the 956 — plus garage sales near you.
For local businesses
Claim your free storefront in under 3 minutes
Add photos, hours, click-to-call, map directions and featured products on the Local Starter plan — free forever.
Publish events, sales and pop-ups
Post sidewalk sales, night markets and workshops to the regional calendar so locals see them the week they happen.
Get found first in search and on the map
Local Premier shops earn priority map and directory placement plus a gold “Featured 956 Shop” badge.
Cities we cover across the 956
Serving Hidalgo, Cameron, Starr and Willacy counties, including:
Empower your local business in the RGV
Simple, affordable plans designed to help local Valley shops thrive.
Local Starter
Get discovered by local RGV shoppers.
$0/ month
- Basic business profile & contact links
- Up to 2 featured product showcases
- 1 active coupon or promo code
- Standard directory search placement
- Email lead notifications (buy a $10 / 300 SMS pack for texts)
Locked: Events, Job postings & Ads
Business Pro
Unlock full local engagement tools.
$10/ month
- Everything in Starter, plus:
- Unlimited product & special showcases
- Publish unlimited store events & pop-ups
- Post unlimited job openings on your profile & the Jobs board
- Unlock local ad promotion purchases
- 1 monthly mention on RGV social media (IG & FB)
- 50 included SMS credits/mo + optional $0.03 auto-overage
Local Premier
Maximum visibility across the Rio Grande Valley.
$25/ month
- Everything in Business Pro, plus:
- Featured business spot on the homepage & category pages
- Priority top placement in search results & map
- Highlighted “Featured Local Shop” badge across the app
- Priority approval for ad promotion campaigns
- Priority placement for your job postings in the Jobs board
- 200 included SMS credits/mo + optional $0.03 auto-overage
Frequently Asked Questions
Everything you need to know about shopping and selling local with 956 PALM.
Yes, 100% free! Shoppers can explore local RGV businesses, discover daily food specials, check out upcoming weekend events, claim exclusive local coupons, and build personal shopping lists without ever paying a dime.
Simply open the 956 PALM app, navigate to the business profile or coupon section, and tap "Redeem Code." Show the active coupon on your smartphone screen at checkout or mention the 956 PALM deal directly to the merchant when placing an order or calling in.
Our dynamic "Daily RGV Feed" highlights lunch and dinner specials, pop-up artisan markets, live music events, and sidewalk sales in real-time across Hidalgo, Cameron, Starr, and Willacy counties. Toggle to our Interactive Map view to see what's happening right around your current location!